How Solo Artists Changed Rock Music — Kerrang!

Even putting industry cynicism aside, it’s hard to deny that we cling to the personalities of the people who make the songs we love as much as their music itself, and the marketing staff behind the scenes take advantage of that. There’s also a financial incentive: the music of a solo artist is cheaper to produce than a full band, and sometimes they can be a safer investment for other reasons. “I know A&R and the record companies are wondering [when signing new artists]: ‘Is this group going to implode one day? Is there a ton of volatility? Is there substance abuse? Does the leader have a hot head and could he be canceled one day? “explains the grandson. “With solo artists, there are a few less variables to consider.”

What might the future of rock look like, then, with more solo artists on the scene? Countless names have proven that going it alone is doable and profitable, and they may well become the role models for future generations of DIY rock stars.

It’s just as possible that an influx of these musicians is a positive by-product of, well, the last year and a half. Cassyette certainly thinks so: “People have been able to get really creative over the last two years because we’ve been locked in, unable to do anything,” she says. “Before confinement, the music became a little dry for my taste. Now there are so many great people coming in and now I’m discovering new music all the time. I feel like I’m adding more to my playlist now than I ever have.